Home » The majority of people think before buying.. a pushy approach now only pushes away

The majority of people think before buying.. a pushy approach now only pushes away

We were really pleased to see how the concept of Liffery fits in with quite a few of the dynamics the boys and girls at McKinsey have discovered after examining the purchase decisions of almost 20,000 (!) consumers.

Some of the topics they touch on:

⛔ The ineffectiveness of advertising when consumers are not actively shopping
? The importance of consideration sets in the decision-making journey

Read for yourselves, and then let’s talk about how to create space for consumers and their considered purchases?

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey