While some call it the messy middle, only to be conquered with extensive re-targeting and sales tactics, we at Liffery see an opportunity for a quieter, more qualitative approach to staying present in peoples’ minds.
We are advocates for letting people go through their natural flow of decision making. Learn more about it in this brilliant piece of research by Google shedding some light on:
? The natural stages of exploring and evaluating when people make decisions
? The importance of “ensuring brand presence, so your product or service is strategically front of mind while your customers explore”
Google posted a very insightful research document on this topic last year: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/.
Want to understand better how Liffery connects those two things? Get in touch; we love to chat?