We were really pleased to see how the concept of Liffery fits in with quite a few of the dynamics the boys and girls at McKinsey have discovered after examining the purchase decisions of almost 20,000 (!) consumers.
Some of the topics they touch on:
⛔ The ineffectiveness of advertising when consumers are not actively shopping
? The importance of consideration sets in the decision-making journey
Read for yourselves, and then let’s talk about how to create space for consumers and their considered purchases?